in Influencer Marketing

 

In this digital era flooded with never ending waves of online content, the public masses only hunger for more every day. The rise of social media and the internet has made us super dependent on it. 

As more people hopped on social platforms such as Facebook, Instagram, or YouTube, many of them transformed themselves into full fledged content creators. Through curating and crafting entertaining content such as videos, photos, or art, the social media influencer was born. 

Most of these influencers have full fledged careers online and they are mostly sustained by working with brands and sponsors. Big brands these days are leveraging influencers as part of their marketing schemes to generate awareness and it has evolved into a multi-billion dollar industry. 

Influencer marketing has definitely become one of the most popular choices of marketing methods in recent years. The problem with this is that, the market has become overly saturated with influencers that some turn out to be hoaxes or some just aren’t effective in marketing your product. Many small businesses still remain uncertain about influencer marketing and whether to invest in it as a channel.

 

So does influencer marketing really work?


Many companies love it! It has proven to be as effective as most traditional marketing methods or even better. More and more marketers are finding it more measurable and better in achieving results.

Companies collab with influencers regularly even going back to the same individuals with a goal to increase brand awareness. If you ever see someone on instagram saying good things about a product or promoting it blatantly, half of the time they are paid to do it. 

This is how marketers sponsor an influencer with product or online content to endorse and drive traffic. However, influencer marketing can definitely be a miss for you even though you’ve spent a huge budget on it. The reason for this is not that influencer marketing doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or aligned with the right kind of audience. 

 

Here are just a few factors that might be affecting your results:

  • Choosing influencers who are not aligned with your brand, or wouldn’t normally use your product.
  • Not understanding the selected influencer’s target audience before partnering up.
  • Failing to set clear terms and timelines for your agreement.
  • Pushing rigid scripts that hard-sells content leading to fans being turned off. 
  • Not setting up proper tracking, URLs or landing pages beforehand.
  • Selecting influencers who have a history of negative behavior on have controversial elements that might harm your brand image.

 

Truth be told, when executed correctly, influencer marketing works and there is proven data to back it up.The majority of companies plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry.

Present here are statistics to prove that influencer marketing is the direction to go right now. 

 

1)  65% of influencer marketing budgets will increase in 2019.

As more interest dwells in the influencer industry, different groups are constantly trying to compete and stand out from each other. While there is currently over 3.028 billion people actively using social media and ultimately basing their purchase decisions on their social media engagements and opinions, the “how” is what needs a constant look into. A good iinfluencer approach should focus around social relationships that bring human elements to how people interact with products. At best, it needs to be authentic and based on a real connection with the influencers and brands involved

 

2) 17% of companies spend over half of their marketing budget on influencer marketing.

These 17% of marketers believe strongly in this marketing method. While this percentage is modest, it highlights how companies and marketers have shifted their beliefs to influencer marketing, particularly groups that are involved in ecommerce, fashion and beauty, gaming, travel and lifestyle brands.

 

3) 89% believe that ROI from influencer marketing is comparable to or better than other marketing channels

The only reason why many marketers in 2019 come back to influencer marketing is because the returns are quick and high. Many small business owners are always worried about investing in an emerging channel if it can’t generate quantifiable results. However, the data has spoken and competition in this industry has never been healthier.

 

4)  Instagram ranks the best for the most important and impactful channel.

As most marketers and companies have noticed. One of the primary platforms for influencer marketing is Instagram. With over 1 billion users and an unimaginable amount of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel. While equally as established platforms like Facebook and YouTube remain popular, Instagrams ease has spawned a huge variety of influencers with a direct line to many different kinds of audiences. 

 

5) Data suggests that Instagram will also attract a lot more marketing spend in 2019. 

69% of marketers plan to spend the most money on Instagram for influencer marketing this year. As mentioned content creation on Instagram quick and accessible compared to YouTube where it is only video focused. On instagram, influencers can create a variety of content that are versatile and active compared to YouTube. 

 

6) Instagram posts are the most used format of influencer marketing.

78% of marketers chose Instagram posts as their favourite choice of content. Sponsored Instagram posts are easy to produce, approve, and publish, therefore easy to scale up.

Compared to videos or content that require more effort to create, a single photo and caption requires relatively less production cost and effort, making it a more affordable option.

 

As much as we ship the concept of influencer marketing. The digital marketing world can be a volatile industry. Different forms of marketing are constantly popping up and evolving thus it goes without saying that we have to constantly adapt to current trends to be effective. As of now, we believe that most companies should test the waters of influencer marketing to see how effective it may be for their products before diving in. 

 

 

 

WediaLab

in Website Technology

 

Have you ever seen an ugly website? Of course you have! After sifting through countless websites throughout your lifetime, we’ve seen the good, the bad, and the ugly of website designs. Some may believe that making a pretty website isn’t as important as the content itself. But we would love to refute and say that every aspect of making a successful website is as important.

Before we go into an in depth dive on what makes a good website. We have to know the few major principles of what makes a good website. 

  • Purpose – A purpose gives good direction and clarity for content on the website. You need to know what are your messages and what are you trying to achieve with each page. There isn’t a point to include a page in a website when it doesn’t serve any purpose.
  • Aesthetics – This is where you create your first impression to your audience. A good looking website design itself is strong enough to keep your viewers bounce rate low. 
  • Quality content – Content is one of the main reasons your audience would stay and linger on your site. You should show content that’s relevant to your target market and original. 
  • Clear site navigation – Navigation should be as easy as 1,2,3. Your audience member shouldn’t have to worry  or feel confused when

trying to look or achieve something on your webpage. It should be intuitive and simple. 

 

How do you make your site look great? Start with your brand.

 

 

1) Brand Design 

The eyes of the public are very susceptible to visual stimulus. Thus your brand image is crucial to attract your audience. Everything from colour themes to the fonts you use can affect the public’s perception of what your brand is. It is through proper art direction and design that you can convey strong messages of what your brand stands for especially on your website.

A study titled “Impact of color on marketing” found that up to 90% of snap judgments made about products can be based on colour alone, depending on the product.

Beyond color, you also have font choice. And yes, there are psychological factors that can influence the individual as well. psychology behind font choice as well. To designers, it is common knowledge to know not to use more than 2 kinds of font in any design including your website. Choose no more than three colors and two fonts to represent your brand. Write down the fonts and color codes and use them consistently across your entire site and marketing efforts.

 

2) Visual Image

As mentioned earlier, visuals and imagery can attract your audience very effectively. 

A website’s visual and art design is so important yet so many people do it wrong.

Attractive visuals add value and credibility to your site. They help convey brand values and keep the public’s eye captivated. They even help sell your products and services.

For example, if you’re an eCommerce site, it is a must that your product photos are high quality and showcase the product in all angles.  On a side note, any image that doesn’t have a purpose is a bad image. If you needed more incentive, one factor to take note of when designing your webpage are the size of images, as big images may slow down load speed of the page which is extremely important to SEO and usability. 

In short, ensure each image you use have a purpose and think about the image sizes when using them.

 

Ladies and gentlemen, this is where we start getting down and dirty on the technicals. There are a few things that website designers must take note of when creating a good website with a good user experience.

 

3) Responsiveness and Mobile Friendliness 

Responsive Web design allows web pages to render well on a variety of devices and window or screen sizes.  The fact that smartphones now account for over 51% of all online traffic, and tablets came in at just over 12% means that web designers and digital agencies must stay afloat and take full advantage of all these platforms. Besides that, Googlealso gives priority to sites that are mobile-friendly. You may see if your site is considered mobile-friendly by Google with their mobile-friendly test which you can find online. Finally, mobile-friendly makes for a better user experience.

 

4) Load Speed

According to Akamai and Gomez.com, their surveys show that nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded in 3 seconds. To add pressure to the kettle, roughly 79% of online shoppers who have trouble with website performance say that they won’t return to the site again. Thus, if you aren’t fast enough, you won’t be able to catch your customers. One way to know how fast your load speed is on your website is through Google page speed test.

There are a few methods you can do to increase your page load speed. Things like browser caching and making above-the-fold content load first do help a bit. However, one of the easiest ways is optimizing and compressing your images. As mentioned before, images take up a lot of bandwidth. Which is why it’s important to only select and compress images that help convey your messages.

 

5) Search Engine Optimization (SEO)

To newcomers in the digital world, SEO is about optimizing your website so that it shows up in search engines like Google. If you’ve ever Googled something and you see the first few website links on the first page, that means that those websites have nailed SEO and have greatly optimized their sites.If done correctly, huge amounts of traffic will be directed to your site every month without any extra effort. If you site’s SEO is neglected, your audience or anyone at all would never be able to find your page on Google. 

 

  1.  Identify your target audience and perform keyword research accordingly.
  2. Optimize your site pages after identifying your keywords and implement on-page SEO targeting those specific words.
  3. Establish a  proper sitemap for Google to index your site.

FYI, These are the basics of SEO and are highly simplified. There are many other methods out there but these few steps may allow you to kick start your website to be a little more optimized on search results.

 

6) Site Architecture & Navigation

You’ve heard this many times already but we are still going to emphasize it, clear and quick site navigation is important for two reasons. 

Firstly it helps with SEO as it makes it easier for Google to index your site. Second is that with a better user experience, visitors can find their way around the site better and reduce bounce rate. The key is to have every page on your site to be within three clicks of any other page. To help you with this, mapping out your website before hand can give you a clearer picture of how it’s going to be when its up. Proper planning is always important before execution.  

 

7) Online Presence

Take advantage of as many social media platforms as you can! It’s crucial to establish an online presence. Start with the popular networks such as Facebook, Instagram, or YouTube.

Establish business pages to expand your networking channels as this will allow more visitors to connect with you through different forms of media.Ultimately, it will also lead to conversions to your website as it would definitely bring in visitors from your social media platforms. Moreover, creating a blog is another effective way to build a community and a great way to increase content.  Blogs are a great way to have a conversation with your audiences and obtain feedback to improve your website and brand.

 

Conclusion

In short, these are just a few tips and tricks to improve your overall website to be more user friendly and SEO optimized. Take note that these tips are just touching the surface of the water and we would highly encourage you to join us in learning more about the in-depth world of digital marketing. 

If you would like to know more about optimizing your content online, you can contact us at www.wedialab.com and we would love to collaborate with your brand ASAP.

 

WediaLab

in Google Ads

The almighty Google, overseer of all things on the internet, one of the most powerful digital entities to ever exist in the 21st century. Since Google started 20 years ago, it has built itself up from the ground to become an information sponge of the internet. Almost everything on the net, Google knows and from this stems the issue of personal privacy on the net.

Google is basically everywhere, the data that Google has on you stretches across Gmail, Google Maps, Android, web searches, smart speakers, your video viewing habits, and more. Maybe it might not bother you in the slightest, after all, you have nothing to hide, right? For others, this issue is borderline unethical and troubling.

So how much does Google know about you and how do they do it? Here we have a mission to let you know how Google is so good at building a digital profile of you and how they use it to benefit the company.  

You might or might not be surprised but YOU are the one that has given all this information of yourself to Google. Since they own so many applications and devices that most are available to you free of charge, they have basically just threw the biggest fishing net in the internet sea to fish you up.

 

 

Everything you have ever searched online, watched on YouTube, emails you’ve sent or received, Google has an eye on it.  Moreover, it’s not just these Google platforms that they use to gain information. Google trackers are tracking more than 75% of the top million websites on the internet. Anywhere you go on the net, your data may be easily siphoned off.

Now you’re wondering, why does Google need all this info for? Well they use it to profile you and all their customers better so that they can target ads more accurately. It is through this that they make an earning on revenue from advertising. Google Ads still remains as Google’s largest source of income. Many websites contain adverts that fund them by being paid to display adverts from Google. This is a common source of income for many sites.

On a similar note, any android devices you own also allows Google to track not just your personal info but your location as well. They have the ability to track where you have been through Google Location Services. They have the ability to know where you go on a daily basis, how long and how many times you visit a place throughout the day. And most likely you have given them your home address already. 

This is the main reason why you start getting ads of “Hot Pot” restaurants right after you visit one. This is how they target their ads to entice you to consume. 

 

How do you stop Google from gaining more personal data?

 

1) DATA & PERSONALIZATION

It starts with managing your own personal Google Account. If you access the Data & personalization tab. You’ll be able to see most of the data that Google has on you. This is where you are able to wipe certain records that have been logged. 

 

2) WEB & APP ACTIVITY

Next we have the Web & App Activity tab which tracks everything you search for on the web when using your Google Account. This means that the pages you visit, the Google Docs you open, the apps you use on your Android devices are all visible here. 

If you don’t wantGoogle collecting all this information on you, you can switch it off by clicking Web & App Activity is on and turning the switch off.  If you want to delete previous information already have on you, you can access the Delete Activity by tab and clean every piece of information that you have logged in on an app

 

3) LOCATION HISTORY

Location History is where Google knows about your whereabouts and times. This data is obtained from devices you’re logged into with location tracking enabled.you can stop this by turning the main toggle switch off. Click on Manage activity, you can dive deeper into the places you have visited most often throughout your online history. To delete everything, go back to your timeline tab and click the trash icon to the lower right

 

4) WATCH HISTORY

YouTube Search History and YouTube Watch History  allows you to see all the videos you’ve watched and searched on YouTube. You can delete individual entries or delete everything via the Delete activity by tab. These are just a few methods in stopping Google from gaining your data. You are definitely still xposed even after accomplishing this but at least you’ll have control over more sensitive information about yourself. 

 

On a whole different note, if you are eager to learn about how Google place their ads so effectively, you can contact us at Wedialab.com as we are also experts in the field. If you have a product or service you need to brand? We are definitely the ones to look for!

 

WediaLab

in Marketing Strategy

 

Are you afraid that you are currently spending too much on advertising? Do you feel as if it’s just not your money’s worth in respect to the yielded results? Do you feel like traditional marketing methods was the way to go all along?

Well hold that thought and let me change your mind!

 

 

WHAT IS PERFORMANCE MARKETING?

 

Introducing “Performance Marketing” your one stop solution to digital advertising online. It is low risk, ROI-focused, and the best part about it is that you’ll be able to monitor your results! 

 

Performance marketing is an online marketing method where the purchaser pays for the digital ad only when there are measurable results.  Before performance marketing, most traditional forms of advertising would see advertisers pay a fee up front for ad space, the issue was that you would never know if the ad that cost hundreds and thousands of dollars would ever see a conversion. However with performance marketing, advertisers only pay for successful transactions.

 

As mentioned before, performance marketing allows you to monitor and measure your results. Through advanced tracking systems and ad platforms, your ad campaign’s overall metric and performance are tracked and reported to you. In fact, you can now see the entire click-to-consume path of your customers, and this can help you identify where to invest more and in which partners, which channels to produce better results. 

 

Besides that, performance marketing is ROI-focused. Meaning, you are ensured returns when spending and nothing goes to waste. This gives you more room in the budget to be used for other marketing strategies in order for you to grow and compete.

Gone are the days where advertisers would have sleepless nights worrying about their spendings on ad campaigns going to waste. It is because of this new landscape and changing practices that SEM and SEO professionals whom previously relied on keyword optimization have to figure new ways to make unique and engaging content. 

 

 

TYPES OF PERFORMANCE MARKETING

 

There are a few formats when it comes to performance marketing: 

 

Search Engine Marketing: There are two kinds of Search Engine Marketing (SEO) which are paid or organic. Paid SEO is where the advertiser pays for clicks to ads on search engines such as google.
On the other hand, organic SEO relies on the search engine’s own algorithm to rank it to the top. 

Affiliates:  This method involves your company getting affiliate marketers to promote your brand. It is usually commission based depending on how many leads , customers, or followers they bring in. 

Influencers: Influencers or Key Opinion Leaders (KOL) are people or personalities that usually have a large audience following. The key is knowing which influencer is the correct one to target your market. How this works is usually the Influencer will promote your product in exchange for money or free samples. In terms of the costing, it all comes down to negotiations with the person and how well they can deliver results. 

Social media: Instagram, Facebook, and other social media sites are prime ad spaces to advertise because they are currently still one of the strongest social media platform with the largest online market. 

Native Advertising: This is where advertisers create click-through opportunities on websites to reach your target market. The challenge here is to offer quality content that provides value and makign smart distributions via the right publishers.

 

 

 

HOW TO EXECUTE GOOD PERFORMANCE MARKETING

 

After reading all about the amazing value performance marketing has to offer, it is now your turn to show your audience what YOU have to offer as well. 

Focus on a good landing page and offer, a bad landing page can deter visitors from converting and a bad offer can prevent them from clicking through. Moreover, it will affect your overall brand reputation and partners won’t be as interested in promoting your product and brand. User experience is key here in this scenario, always keep the latest content and releases up to date and keep track of any landing pages that are under-performing.

Test and optimize different techniques and strategies for optimization of conversions and click-through rates

Choosing your traffic sources, locations, and making sure your traffic is coming from reputable sources is extremely important with performance Marketing.

Track and monitor things such as attribution, mobile vs. desktop, bounce rates, etc. show important data that can help you understand what works and what doesn’t. 

Without proper analysis and execution, your campaign and your sales won’t be as effective. Performance Marketing is all about building relationships between brands and publishers to reach, engage and convert the audiences.

 

 

 

WHEN DO YOU NEED PERFORMANCE MARKETING?

 

Finally, is performance marketing the right kind of marketing for your brand?

  1. It is when you want to measure and keep track of your results of the advertisement
  2. It is when you want to optimize ads in real-time as per the measurement.
  3. It is when you want value for money in promoting your brand and product. 

Performance marketing is quite popular among small business organizations that have a limited budget. By investing in it, organizations are assured that every ad would result in an effective return on investment. If you are interested in getting your brand and product involved with performance marketing, we at Wedialab offers just that and more!

Wedialab is one of the best in the business in performance marketing, you can visit https://www.wedialab.com/ to contact us or find out about what we can do for you!

 

WediaLab