It’s only March and the year 2020 has already been hitting hard on the world’s populace and economy. Retail businesses around the world are struggling immensely especially due to the COVID-19 spread. As far as the eye can see, the number of people in shopping malls have dwindled to low numbers. This is due to the fact that people are practicing self quarantine in fear of increasing the spread of the virus. More so, many businesses gave implemented a work from home practice for all employees to reduce team activity and social interactions. In extreme cases, some of them even halt all operations for the time being.
Guess What? Everybody Is Now Online!
On a lighter note, social media has played an important role in reflecting public opinion and all while connecting the people’s sentiment across the globe. In a fix to satisfy the public’s need for social interaction, social medias such as Facebook and Instagram has seen a big boom in numbers online.
Everyone is keeping their eyes glued on their phones to stay up-to-date with latest news and not to mention, shop from home. Therefore, this is the prime opportunity to invest in proper social media marketing.
Why It’s The Perfect Time For Social Media
As it is the right timing to publish great content on social media and run advertisements on Facebook, Instagram, Youtube etc to keep your business afloat and ahead of the competition. Besides that, many businesses are opting to halt marketing efforts due to the outbreak thus leading to cheaper costs in running online advertisements.
Even education institutions have suspended classes and study periods to protect students and as mentioned, avoid social gatherings of large groups.
Don’t Miss Out On This Opportunity
With that being said and done. What do you guys think that is going to happen next? One thing that’s certain is that social media traffic is going to increase tremendously for the upcoming months. Why? Because everyone wants to be connected as much as possible in these times of crisis.
This is the best time to create brand awareness through social media advertising and content. It will also be cheaper to advertise online, now that your competitor’s advertising rates have dropped. Facebook will charge your company less than before.
Stop holding back and grab the opportunity to go Digital Marketing today!
If you’re eager to know more about what digital marketing can offer, check this article out!
Welcome to the future! For years, people have been predicting how innovations in digital media, platforms and technology will shape marketing in 2020. And we can safely say that we are grateful enough to live in an era where technology has advanced to this point of sophistication. These cutting edge examples certainly show how far we have come since.
Shoppable Posts
Almost every business and company has invested a lot into their social media with a purpose of increasing brand awareness and connecting with their audiences. But what has been becoming a popular trend on social media is shopping on social media pages. 72% of Instagram users have purchased a product on the app. Even more surprising, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products. This in hand represents a tremendous opportunity for businesses to take advantage of. Whether you use Facebook, Pinterest or Instagram, there are now ways for e-commerce stores to create shoppable posts, making it easier for users to shop directly from your post.
Virtual And Augmented Reality
For many years, the technology behind virtual reality (VR) and augmented reality (AR) has been advancing at a steady pace. What is surprising is that despite VR’s early start, AR is expected to surpass VR in popularity. Many big companies have already made use of these technologies. For example, Ikea is using AR that is integrated in an app that allows users to visualize what a piece of furniture would look like in their homes before they decide to make a purchase. It is because of these amazing capabilities that AR and VR are become a top trending marketing tactic.
Interactive Content
Since content creation is already such a competition in the online space. Many companies are always trying to make things more interesting for their customers. Today’s customers can be hard to capture just be creating content alone. They are constantly looking for new experiences and more interactivity. A statistic of 91% of customers are keen on seeking more visual and interactive content. 3 reasons for being so are:
Interactive content is more engaging and it stands out
Interactive content serves to keep visitors on your page longer
Interactive content is very shareable that allows for awareness to grow
Personalization
2020 is going to be the year of personalized marketing. Consumers are quite adept at tuning out generic ads that have no real connection to them. Accordingly, traditional means of advertising are becoming much less effective. So, what can be done? Personalize it!
In a survey of 1,000 people, 90% remarked that they found personalization appealing. More important for your business is the fact that 80% admitted they’d be more likely to give their business to a company that offered them a personalized experience.
Email lists are an old standby of marketers, and they lend themselves well to personalization. Segmented lists with personalized email blasts have been shown to perform than generic emails sent to an entire list. Don’t miss this opportunity to connect with your audience in a meaningful way.
Google Ads Smart Bidding
Those involved in digital marketing are already familiar with automation, but now Google has announced Google Ads updates that will likely lead to automation and smart bidding becoming the new normal.
Google Ads makes use of machine learning in order to optimize your bids. This gives you several new abilities to help you maximize your conversion, including:
The ability to choose conversion action at the campaign level
The ability to set your bids to change automatically when sales start or stop
The ability to optimize bids over multiple campaigns with a chosen set of conversion actions
While there are a variety of new trends to keep your eye on, that doesn’t mean that all the old methods have become outdated. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020.
Video Content
Since the invention of the TV, video content has always been very popular in every part of the world. Humans in general are very visual beings and being customers, they respond well to visual content, making video an important digital marketing tool in 2019. It will definitely continue to be important into 2020 and likely beyond that. On a side note, never overlook the idea of live videos. Live video platforms such as Facebook Live and Instagram live are rising in trend as it keeps your audience watching 3 times longer than recorded ones. The daily watch time for Facebook Live videos have quadrupled in a single year, and they produce six times as many interactions as traditional videos.
Whether or not these trends may apply to the lives of most people, one things for sure. If your business doesn’t adapt to the ever changing and evolving technological landscape, it will fall out from the competition. If you’re eager to stay afloat and find out more about digital marketing, we have a page regarding tech trends that will help you beat the competition right here.
The new year brings unexpected challenges and opportunities. The market can change in an instant and you’ll be left hanging far behind trends. We want you to stay ahead of the competition by being the first to know “what’s up” in the year 2020. Wedialab has compiled a list of forecasted trends that will definitely be a hot topic for the upcoming year. So what you’re waiting for, onwards we go!
Mobile Commerce
Convenience is a key factor to this rising trend. As the days go by, more and more people are relying more on their mobile phones to shop and make transactions. It’s easier than opening up your PC and going online. Even in traditional retail stores, peopel are already using their mobile phones and apps such as Apple Pay and Google Wallet to make purchases. Most developed countries are already heading towards a fully cashless world in making financial transactions. Countries such as China use Alipay and WeChat to pay for almost everything and has made life simpler for many.
5G Network
Started from the bottom and now we’re at the number 5. Most probably you’ve heard about 5G WiFi, the lightning fast internet cellular network. All the mobile network providers are already tapping into 5G and improving it. The increased bandwidth will give even faster internet speeds. Besides that, 5G will also be implemented into the use of drones and driverless cars, allowing them to rapidly communicate with other smart devices.
Prescriptive Analytics
There are currently two major models of analytical tools which are descriptive and predictive analytics.
Descriptive analytics gives insight into what has happened with historical data.
Predictive analytics helps forecast what might happen.
Prescriptive Analytics however aims to find out the best solution or outcome among various choices by taking advantage of the results from descriptive and predictive analytics.
Currently, prescriptive analytics has already seen application in the oil and gas industry as well as healthcare. Sooner or later, this model will eventually creep in to many more industry sectors that involve analytics.
AI as a Service
We have the Saas business model whereby providers host applications and make them available to customers over the Internet. What’s going to be happening now is the combining of the SaaS model with AI services in hopes that AI can be available to the masses without heavy price tags. While the concept of AI is racing ahead in some areas and lagging in others, there are already some AI provider platforms offering services such as processing-intensive GPU workloads. Large companies such as Google, Amazon, Microsoft already offer machine-learning solutions and other training materials. AI is definitely going to be more advanced and more in demand from days to come.
Alternative-Cryptocurrency Collapse
Cryptocurrency has always been a love hate relationship amongst masses. Many believe in it and many don’t. Whatever side you’re on, one thing can’t be denied. The main dominating crypto market is still bitcoin. Bitcoin now has a market dominance of around 69 percent after being as low as 35 percent in January 2018. The surge in price has raised questions of whether Bitcoin could really be a new kind of digital gold. Blockchain technology has already seen practical applications in healthcare, asset management and intellectual property. But whether Bitcoin and the blockchain will radically change the way we live, it is still currently in a working progress.
If this knowledge still isn’t enough for you to win over your competitors, we have another thing that will defintely be your secret weapon. Read about Performance Marketing and get your mind blowned. Or you can also come talk to us directly on our website www.wedialab.com so that we can help you achieve your goals!
It’s time to update yourselves once more on the new changes Facebook has done for their ad service “Facebook Ads”. The recent update sees more creative ways to package content as well as the removal of redundant features. Many advertisers are always on the lookout for these crucial updates as they might turn the tides for them against their competition.So, if you are new to this, make sure to read on, as this knowledge might be helpful in making your advertising campaign effective.
Facebook Reach and Impressions
In hopes to ensure that Facebook analytics platform is as accurate as possible, some changes have been made in the calculation of reach and impressions.
What’s different is that they will be changing the time frame that cuts off when two impressions from the same user can be counted as unique reach.
Impressions are the number of times a post from your page is displayed. For example, if someone sees a page update in their Facebook newsfeed and then sees that same update when a friend shares it, that would count as 2 impressions. Reach is the number of people who received impressions of a Page post. This means that you might see a slight decline in your reach and impressions than before.
Removed Gray Verification Badges
We’re sure you’ve seen the blue tick on reputable Facebook pages such as celebrities and big brands. But there is also another verification badge which is gray in colour.
The grey badges used to be displayed on pages who have verified their official details with Facebook to prove their identity, while blue badges signal an important business, organization, or figure that’s well-known.
Facebook realized that having two different types of badges that serve a similar purpose might be too confusing for users thus they have removed it since. Facebook has mentioned that this update will not affect pages or profiles that have a blue verification badge, and that the removal won’t affect the way the pages appear on the search results.
But what’s skeptical is that, without the grey badge there will definitely be a difference in your page credibility thus you have to focus more on reviews to improve the pages overall reputation.
Can’t Find The “Post Scheduling” Option?
Previously, scheduling posts could be done by page admins directly on the post itself. But recently, many users were surprised when they could not find the “Post Scheduling”
option anymore. Many thought of it to be a glitch at first, but Facebook has confirmed that this functionality has now been removed. The option is only available now throughout the Creator Studio, Business Manager, or Publishing Tools tab. Third party scheduling tools are still viable options as well.
New Facebook Search Ads
Facebook has just announced a new type of ad placement for the platform. These search ads are a new exciting system favourable to advertisers in which they bid to have their pages show up in relevant mobile searches. Why is it so good and different is because it is the first ad type of Facebook that allows businesses to reach their intended users that are actively looking for pages like theirs. In turn this gives them the chance to capture them easily and cash in on the demand instead of generating demand.
What’s interesting as well is that these ads will be very visual and eye catching as you can see on the picture presented. Facebook ad search will include the general search and Marketplace search options while still being able to set your audience criteria. In short you’ll still be able to find someone on the age of 50 whom loves fitness or someone who has an interest in vacuum cleaners. Everything is relevant.
At the moment, the platform is mostly relevant to the language of English. Since the feature is still new, there are still a lot of unknown capabilities that most of us hasn’t explored yet. It would be great if this new way of advertising will be as effective as keyword-oriented search campaigns such as Google Ads.
New Post Topics For Facebook Groups
Another new feature Facebook is implementing is the “Post Topic Tags”. This means that group members and admins are able to now categorize different type of posts to allow easier search when looking for specific content.
These days, many advertisers are targeting Facebook groups as there are many communities from different markets coming together to engage. The “New Post Topics” allows advertisers to build better relationships with their audiences easily and engage with them on a more personal targeted level. Users can find their intended content that’s most valuable to them by using tags.
Facebook Is Testing New Photo Layouts For Multi-Image Posts
Currently, Facebook has a one layout option for multi-image posts which you are limited to.
But there is news that Facebook is intending on improving how Multi-Image Posts are shown on the feed. This includes different layout options that allows users and pages to choose between formats to post. With the ability to augment your layout to however you like, advertisers and page admins can be creative and choose the options that best showcase their brand or product that they want to share with their audience.
You can emphasize certain images by making them larger, optimize the size for mobile-first vertical content.
If you are new to online advertising and found that this field interests you, you should give a read up on the effectiveness of “Google Ads” as well! We have a blog post talking all about what it’s capable of.
Also, If you are eager to keep yourself updated on the latest Facebook trends. We are more than welcome to invite you to talk to us at www.wedialab.com. Or you can also find us on our social media on Facebook and Instagram on the same name.
Are you afraid that you are currently spending too much on advertising? Do you feel as if it’s just not your money’s worth in respect to the yielded results? Do you feel like traditional marketing methods was the way to go all along?
Well hold that thought and let me change your mind!
WHAT IS PERFORMANCE MARKETING?
Introducing “Performance Marketing” your one stop solution to digital advertising online. It is low risk, ROI-focused, and the best part about it is that you’ll be able to monitor your results!
Performance marketing is an online marketing method where the purchaser pays for the digital ad only when there are measurable results. Before performance marketing, most traditional forms of advertising would see advertisers pay a fee up front for ad space, the issue was that you would never know if the ad that cost hundreds and thousands of dollars would ever see a conversion. However with performance marketing, advertisers only pay for successful transactions.
As mentioned before, performance marketing allows you to monitor and measure your results. Through advanced tracking systems and ad platforms, your ad campaign’s overall metric and performance are tracked and reported to you. In fact, you can now see the entire click-to-consume path of your customers, and this can help you identify where to invest more and in which partners, which channels to produce better results.
Besides that, performance marketing is ROI-focused. Meaning, you are ensured returns when spending and nothing goes to waste. This gives you more room in the budget to be used for other marketing strategies in order for you to grow and compete.
Gone are the days where advertisers would have sleepless nights worrying about their spendings on ad campaigns going to waste. It is because of this new landscape and changing practices that SEM and SEO professionals whom previously relied on keyword optimization have to figure new ways to make unique and engaging content.
TYPES OF PERFORMANCE MARKETING
There are a few formats when it comes to performance marketing:
Search Engine Marketing: There are two kinds of Search Engine Marketing (SEO) which are paid or organic. Paid SEO is where the advertiser pays for clicks to ads on search engines such as google. On the other hand, organic SEO relies on the search engine’s own algorithm to rank it to the top.
Affiliates: This method involves your company getting affiliate marketers to promote your brand. It is usually commission based depending on how many leads , customers, or followers they bring in.
Influencers: Influencers or Key Opinion Leaders (KOL) are people or personalities that usually have a large audience following. The key is knowing which influencer is the correct one to target your market. How this works is usually the Influencer will promote your product in exchange for money or free samples. In terms of the costing, it all comes down to negotiations with the person and how well they can deliver results.
Social media: Instagram, Facebook, and other social media sites are prime ad spaces to advertise because they are currently still one of the strongest social media platform with the largest online market.
Native Advertising: This is where advertisers create click-through opportunities on websites to reach your target market. The challenge here is to offer quality content that provides value and makign smart distributions via the right publishers.
HOW TO EXECUTE GOOD PERFORMANCE MARKETING
After reading all about the amazing value performance marketing has to offer, it is now your turn to show your audience what YOU have to offer as well.
Focus on a good landing page and offer, a bad landing page can deter visitors from converting and a bad offer can prevent them from clicking through. Moreover, it will affect your overall brand reputation and partners won’t be as interested in promoting your product and brand. User experience is key here in this scenario, always keep the latest content and releases up to date and keep track of any landing pages that are under-performing.
Track and monitor things such as attribution, mobile vs. desktop, bounce rates, etc. show important data that can help you understand what works and what doesn’t.
Without proper analysis and execution, your campaign and your sales won’t be as effective. Performance Marketing is all about building relationships between brands and publishers to reach, engage and convert the audiences.
WHEN DO YOU NEED PERFORMANCE MARKETING?
Finally, is performance marketing the right kind of marketing for your brand?
It is when you want to measure and keep track of your results of the advertisement
It is when you want to optimize ads in real-time as per the measurement.
It is when you want value for money in promoting your brand and product.
Performance marketing is quite popular among small business organizations that have a limited budget. By investing in it, organizations are assured that every ad would result in an effective return on investment. If you are interested in getting your brand and product involved with performance marketing, we at Wedialab offers just that and more! Wedialab is one of the best in the business in performance marketing, you can visit https://www.wedialab.com/ to contact us or find out about what we can do for you!
