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Job Description
- Lead and guide Digital Marketing team to improve social media advertisement performance.
- Work with different departments to strategize, plan and create content for clients’ social media.
- Monitor daily for social media sentiment and brand positioning.
- Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
- Monitor costs and return on investment (ROI).
- Identify opportunities of improvement and engagement to help clients expand brand awareness.
- Create reports with analytics to send to stakeholders for regular updates on content performance.
Job Requirements
- Possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post.
- Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
- At least 1 year of experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.
- Strong communication & writing skills in both Mandarin and English are a must.
- Proficient in Microsoft Excel skills.
- Tech savvy and has good knowledge of online marketing tools.
- Experience in marketing agency, e-Commerce, affiliate marketing, or dropshipping business will be an added advantage.
