It’s time to update yourselves once more on the new changes Facebook has done for their ad service “Facebook Ads”. The recent update sees more creative ways to package content as well as the removal of redundant features.
Many advertisers are always on the lookout for these crucial updates as they might turn the tides for them against their competition.So, if you are new to this, make sure to read on, as this knowledge might be helpful in making your advertising campaign effective.
Facebook Reach and Impressions
In hopes to ensure that Facebook analytics platform is as accurate as possible, some changes have been made in the calculation of reach and impressions.
What’s different is that they will be changing the time frame that cuts off when two impressions from the same user can be counted as unique reach.
Impressions are the number of times a post from your page is displayed. For example, if someone sees a page update in their Facebook newsfeed and then sees that same update when a friend shares it, that would count as 2 impressions. Reach is the number of people who received impressions of a Page post. This means that you might see a slight decline in your reach and impressions than before.
Removed Gray Verification Badges
We’re sure you’ve seen the blue tick on reputable Facebook pages such as celebrities and big brands. But there is also another verification badge which is gray in colour.
The grey badges used to be displayed on pages who have verified their official details with Facebook to prove their identity, while blue badges signal an important business, organization, or figure that’s well-known.
Facebook realized that having two different types of badges that serve a similar purpose might be too confusing for users thus they have removed it since.
Facebook has mentioned that this update will not affect pages or profiles that have a blue verification badge, and that the removal won’t affect the way the pages appear on the search results.
But what’s skeptical is that, without the grey badge there will definitely be a difference in your page credibility thus you have to focus more on reviews to improve the pages overall reputation.
Can’t Find The “Post Scheduling” Option?
Previously, scheduling posts could be done by page admins directly on the post itself. But recently, many users were surprised when they could not find the “Post Scheduling”
Many thought of it to be a glitch at first, but Facebook has confirmed that this functionality has now been removed. The option is only available now throughout the Creator Studio, Business Manager, or Publishing Tools tab. Third party scheduling tools are still viable options as well.
New Facebook Search Ads
Facebook has just announced a new type of ad placement for the platform. These search ads are a new exciting system favourable to advertisers in which they bid to have their pages show up in relevant mobile searches.
Why is it so good and different is because it is the first ad type of Facebook that allows businesses to reach their intended users that are actively looking for pages like theirs. In turn this gives them the chance to capture them easily and cash in on the demand instead of generating demand.
What’s interesting as well is that these ads will be very visual and eye catching as you can see on the picture presented. Facebook ad search will include the general search and Marketplace search options while still being able to set your audience criteria. In short you’ll still be able to find someone on the age of 50 whom loves fitness or someone who has an interest in vacuum cleaners. Everything is relevant.
At the moment, the platform is mostly relevant to the language of English. Since the feature is still new, there are still a lot of unknown capabilities that most of us hasn’t explored yet. It would be great if this new way of advertising will be as effective as keyword-oriented search campaigns such as Google Ads.
New Post Topics For Facebook Groups
Another new feature Facebook is implementing is the “Post Topic Tags”. This means that group members and admins are able to now categorize different type of posts to allow easier search when looking for specific content.
These days, many advertisers are targeting Facebook groups as there are many communities from different markets coming together to engage. The “New Post Topics” allows advertisers to build better relationships with their audiences easily and engage with them on a more personal targeted level. Users can find their intended content that’s most valuable to them by using tags.
Facebook Is Testing New Photo Layouts For Multi-Image Posts
Currently, Facebook has a one layout option for multi-image posts which you are limited to.
But there is news that Facebook is intending on improving how Multi-Image Posts are shown on the feed. This includes different layout options that allows users and pages to choose between formats to post.
With the ability to augment your layout to however you like, advertisers and page admins can be creative and choose the options that best showcase their brand or product that they want to share with their audience.
You can emphasize certain images by making them larger, optimize the size for mobile-first vertical content.
If you are new to online advertising and found that this field interests you, you should give a read up on the effectiveness of “Google Ads” as well! We have a blog post talking all about what it’s capable of.
Also, If you are eager to keep yourself updated on the latest Facebook trends. We are more than welcome to invite you to talk to us at www.wedialab.com. Or you can also find us on our social media on Facebook and Instagram on the same name.